Character Cottages

How Much Can I Earn From My Cotswolds Cottage?

Drivers of holiday lettings income

The key driver of your holiday home profit will be the level of annual gross income you generate, ie. your revenue from guests. Gross income is primarily driven by the number of people your property can sleep and the number of weeks the property is let out for.

In addition, the following factors will influence how much income your holiday home can generate:

  • The region of the country the property is in;
  • The location of the property and the local facilities available;
  • The quality, comfort and facilities within your home;
  • The degree of flexibility you offer with arrival and departure dates;
  • The ability to adjust prices dynamically to reflect changing patterns of demand.

The region and location of your property are obviously fixed once you have bought it, however, the remaining factors can materially affect your overall income. These are the factors that we focus on at Character Cottages, in order to maximise your individual property profit.

Your potential income

Predicting income for holiday homes is dependent upon many factors, as outlined above, however, the following table provides an indication of the annual gross income that you might expect for a luxury property in a nice village in the Cotswolds, marketed via Character Cottages:

 Max Occupancy  Gross Annual Income 
2 £18,000 - £25,000+
4 £25,000 - £40,000+
6 £35,000 - £45,000+
8 £45,000 - £70,000+
10 £55,000 - £80,000+
12+ VAT Threshold


Property costs

Having generated your gross income, there are various costs that must be deducted to get to your overall profit for your property. These costs may include:

  • Letting fees
  • Housekeeping
  • Gardening
  • Utilities
  • Business rates or council tax
  • Repairs and maintenance
  • Holiday lettings insurance

Maximising profits with Character Cottages

Being a leading Cotswolds holiday let agency, we focus on maximising the profit for each individual property owner. We see every property as a profit centre, requiring its own individual attention, to ensure that we maximise every owner's return on investment.

As part of the initial evaluation process, we will work with you to understand your financial objectives and to assess your likely profits. Our business is to make your holiday home investment work and we will only take on a new property if we are confident of the likely financial performance.

We have a wealth of knowledge and experience on how to maximise profits for holiday home owners and can advise and support you at every step of the journey, from acquiring the property, through its establishment as a holiday let and into the on-going management of your exciting venture.

To find out more about how Character Cottages can help you, please tell us about your existing holiday home, or your planned purchase, by completing the form below, calling us on 01451 600 844, or emailing us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Want to tell us about your holiday home?

If you have a high quality, contemporary styled and characterful property, please get in touch.

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    Character Cottages: Expert Holiday Let Agents in the Cotswolds

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